In the wake of a company-wide rebranding, I took on the challenge of designing a new line of company swag to reflect the renewed identity. This project required careful thought and creativity to encapsulate the reimagined brand essence across various physical products, ensuring that each item served a specific purpose and held consistent brand messaging.

The range of items included new hire kits, year-end celebration gifts, executive gifts for top customers, and even a redesign of our uniform for in-person events. Each product was carefully selected and designed with a systems-thinking approach, ensuring that each piece worked independently yet formed a harmonious set when presented together.

The project entailed not just concept development and design, but also liaising with vendors for production. I provided them with the necessary printing files and maintained consistent communication to ensure that the physical products faithfully mirrored the digital designs.

This project was a unique blend of branding, product design, and project management. The outcome – a fresh, cohesive line of swag that embodies our brand and leaves a lasting impression on employees, customers, and event attendees. The new swag is not just merchandise; it’s a tangible manifestation of our reimagined brand identity.