Hi, I’m Belu — a Senior Brand Designer & Creative Lead turning strategy into scalable brand systems for B2B SaaS, AI, and product teams.

Hi, I’m Belu — a Senior Brand Designer & Creative Lead turning strategy into scalable brand systems for B2B SaaS, AI, and product teams.

Available for work

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SELECTED WORK

Simon AI

Simon AI

Simon AI

2022-25

2022-25

MaintainX

MaintainX

Sr Brand Designer

Scaling MaintainX’s brand through systems, campaigns, and cross-team collaboration.

Scaling MaintainX’s brand through systems, campaigns, and cross-team collaboration.

2020-2022

2020-2022

Mural

Mural

Sr Brand Designer

Enabling MURAL’s brand and product transformation through a global rebrand.

Enabling MURAL’s brand and product transformation through a global rebrand.

2025

2025

Amau

Amau

Lead Brand Designer

Designing AMAU’s brand system to represent Argentina on the global pastry stage.

Designing AMAU’s brand system to represent Argentina on the global pastry stage.

EXPERIENCE / 14+ YEARS

I’ve worked across agencies, in-house teams, and independent practice — building systems that help brands scale.

I’ve worked across agencies, in-house teams, and independent practice — building systems that help brands scale.

I’ve worked across agencies, in-house teams, and independent practice — building systems that help brands scale.

Oct 2025–Present

Freelance

Independent Brand Designer & Creative Lead

Leading end-to-end brand projects for startups and growing businesses, from strategy and visual direction through cohesive digital systems.

2023–2025

MaintainX

Senior Brand Designer

Building scalable systems, templates, and workflows across campaigns, product launches, events, and marketing.

2020–2023

MURAL

Senior Visual / Brand Designer

Partnering with the external agency on a global rebrand, aligning stakeholders and leading a marketing email design system.

2013–2020

Montauk Studio

Co-founder & Creative Director

Leading design strategy, branding, web, art direction, and audiovisual production for local and international clients.

Services

I work side by side with teams to define direction and build brand systems that last. From foundations to execution, my focus is on creating clarity, alignment, and meaningful experiences at scale.

I work side by side with teams to define direction and build brand systems that last. From foundations to execution, my focus is on creating clarity, alignment, and meaningful experiences at scale.

I work side by side with teams to define direction and build brand systems that last. From foundations to execution, my focus is on creating clarity, alignment, and meaningful experiences at scale.

Brand identity

Visual storytelling

Art direction

Art direction

Graphic design

UX/UI design

UX/UI design

Product design

Product design